3 Steps to a More Effective Food Marketing Plan

Dec 9, 2020

When it comes to Marketing Planning, Katie likes to say that 1+1=3. In other words, when all of your tactics are working together based on your marketing strategy, the whole is greater than the sum of its parts.

This week on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva shares a three step process for marketing planning to help you better create your plan to align with your business objectives, then allocate resources to make it happen!

In This Episode:

• Three steps to create an integrated Marketing Plan for your food business, including the step most people miss.
• Why you need to start with your business objectives before you think about marketing tactics. 
• How to turn business objectives into marketing goals. 
• Why knowing your ideal core consumer is critical to your marketing plan.
• How the right marketing tactics and messages will be more clear when using this method of marketing planning. 
• Why you need to use KPIs to keep track of what’s working and what’s not, so you can adjust your marketing plans, if needed, to reach your business goals before it’s too late.

Resources:

• Ep #65: [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
• Katie’s Brand Strategy Jumpstart program
• Real Food Brands Marketing Roundtable Facebook Group
• Connect with Real Food Brands on Instagram
• The Real Food Brands WorkshopTM – NEW!