6 Signs You Should Rebrand Your Food Business

Apr 1, 2020

Your brand strategy serves as a “North Star” to align the front and back end of your business as you scale. But how do you know if what you’re doing is working? 

In this episode of the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva goes over the difference between a product and a brand, the difference between a brand refresh and a rebrand, a quick 3C’s review and six signs you should rebrand your food business.

In This Episode:

• Why a great brand strategy starts with the three C’s: Competitors, Consumers, and Company.
• The difference between a product and a brand, and a rebrand versus a brand refresh.
• What to do if you just aren’t excited about your brand anymore.
• How to listen to feedback and when it’s time to consider a rebrand.
• What to do if you feel like the market is shifting around you.
• When you need to rebrand to align your portfolio.
• Why you shouldn’t jump right to a rebrand without careful consideration.

Resources:

• Podcast Ep #27: How Brand Strategy Brings Consistency, Efficiency and Value to Your Company
• Podcast Ep # 45: The 5-Minute Food Business Brand Strategy Formula
• Ep #23: How to Find Your Unfair Advantage
• Connect with Katie on LinkedIn
• Real Food Brands Brand Checkup Scorecard
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website
• Nosh.com