[Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer

Sep 2, 2020

Figuring out your core consumers, aka the biggest fans of your brand, can be one of the hardest parts about building a food or beverage business, but it’s critical to your success. Luckily, there’s a tool to help you get specific about what you want to do: an ideal consumer profile.

Today on the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva picks up with part two of our three-part series on the ins and outs of developing your Brand Strategy. In this episode, Katie walks you through the three steps you can to take to create an ideal consumer profile for your brand.

In This Episode:

• The difference between consumers and customers in the food and bev industry.
• The most common misconception about consumers that Katie hears.
• Why you can’t be all things to all people.
• How an ideal consumer profile helps focus your decisions.
• The three steps to work through to write a profile of your own.
• Sources of information to help create and validate your ideal consumer profile.

Resources:

• Ep 54: [Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot
• Ep #14: Why Marketing Research Is the First Step to Success
• Ep #58: Getting to Know Your Consumers as Real People with Britta Schell
• Real Food Brands Brand Checkup Scorecard
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website