Building a National Brand with Scott Demers of Scott & Jon's

Aug 21, 2019

One of the most frequently asked questions is how to scale a business into a national brand. The answer definitely requires more than one podcast episode, but today we have an opportunity to talk to a food company founder who has done it and hear the lessons he’s learned along the way.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva sits down with Scott Demers, co-founder of Scott & Jon’s premium frozen seafood meals. We learn how the brothers made the decision to leave their jobs to launch their business and start their journey to becoming a national brand.

In This Episode:

• How Scott & Jon evolved their business and brand over time. 
• Why having no capital can be a gift when you’re starting out.
• Scott and Jon’s simple litmus test for deciding to rebrand.
• How the brothers identified a white space they could occupy in the frozen food category.
• Why outsourcing their salesforce worked for them.
• The connections that helped them pivot their product.
• How to find the right brokers who will grow with you.
• Why Scott obsesses over the in-store experience.

Resources:

• Natural Products Expo East
• Natural Products Expo West
• Summer Fancy Food Show
• Frozen and Refrigerated Buyer
• The Shelby Report
• Ep #23: How to Find Your Unfair Advantage
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website (download your Brand Checkup Scorecard here)