Strategic Storytelling: Using Media Relations to Build Your Food Brand with Nikki Nardick

Jul 22, 2020

People need to be aware of your food brand if it’s going to get from the shelf into their shopping carts. But how do you get people talking about your brand? 

Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva sits down with Nikki Nardick, Founder of Knack PR, to discuss how to connect with media outlets to get press coverage for your food brand – and what to do with that attention once you get it.

In This Episode: 

• What media relations looks like for food companies.
• Why you don’t always need to be churning out press releases.
• How your food business goals should impact your PR efforts.
• How to know when you’re ready to reach out to press through PR.
• The difference between a press release and an email pitch.
• What strategic storytelling looks like. 
• How to leverage the press coverage you’ve earned.
• What to look for in a PR agency.
• Why you should Google yourself and/or your brand name every morning.
• The power of product samples in staying top of mind with your partners in the press.

Resources: 

• Ep #7: Package Design that Pops Off the Shelf
• Ep #50: Creating a Beverage Brand That Stops People in Their Tracks
• Ep #53: Using Influencer Marketing to Grow Your Food Brand with Elexis Schroder
• Knack PR
• @knack_pr on Instagram
• Connect with Katie on LinkedIn 
• Real Food Brands Brand Checkup Scorecard 
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website