Why Being Small Can Be a Competitive Advantage with Matt Parry

Oct 30, 2019

Do you ever feel like you’re starring in your very own David and Goliath story as you try to take on big brands for market share and shelf space? 

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva has a conversation with Matt Parry, founder of the Good Crisp Company, the canister chip brand that has replaced Pringles on all Virgin Australia and Tiger flights, is stocked in more than ten thousand supermarkets across the US, and is in the top ten fastest-growing brands in Whole Foods stores.

In This Episode:

• How Matt’s desire for a healthy snack for his daughters became a fast-growing brand.
• Why Matt was able to look at his brand as both a marketer and a customer.
• When your point of difference can become your competitive advantage.
• The appeal that smaller brands have with customers.
• Why they’re as comfortable in Walmart as they are in Whole Foods.
• How Matt navigated the broker system.
• The importance of peer networking.
• What the Good Crisp Company does on social media and how they work with influencers.

Resources:

• @TheGoodCrispCompany on Instagram
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website (download your Brand Checkup Scorecard here)